Navigate around and discuss two of the following sites in terms of the kinds of involvement they encourage.
First up I approached http://www.pm.gov.au. It appears very structured, and with the strong use of blue, very official. At first glance I did not feel encouraged or invited to be further involved with the government. There are tabs for press releases and official photos. A blog tab, where there is an attempt at friendly style language. I had a giggle at the headshots on the Cabinet page, by keeping the images relaxed it gives an opportunity to see a bit of personality. What the government stands for and the policy it supports are clear. I do like the opportunity to contact the PM directly, however I’m not convinced Ms Gillard would be the person to respond. Bringing up again the concepts of authenticity and trust online.
Sign Up Now! is what you see when you open www.getup.org.au. Having no experience of the site, it felt a little like a command that some people might just blindly obey. Is signing up a form of involvement? Through the use of powerful colour and clear concise wording getup.org.au clearly articulates the campaigns it is currently running and ways to be involved. Through signing online petitions, donating money, volunteering you can be an active member of getup.org.au. The site shows clearly links to youtube, twitter and facebook thus utilizing social network sites to gather support.
cheers,
Sarah
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