Friday, June 8, 2012

Music: Analogue to Digital - The Change

From the moment music became more readily available its value has been on the rise. With the advent of portable music systems i.e gramophones, music became a consumerable for the people who set the trends primarily the youth . The progression from Vinyl single to album, to cassette, then CD and finally MP3 has been rapid. Each change has held resistance from recording companies and in some instances the artists. Recording companies concerned about controlling their income, artists concerned about intellectual property. The industry is again at a turning point, the move to digital now has the supporting web applications to reach all web users. Music of all genres, ages, languages can be tested, purchases and allocated to a personal 'mix tape' in minutes. It does seem like the shift to digital, through being so available has diluted the cultural segregations that once were so clear when it came to music choices. 

I will do some more reading on this....I think that music has traditionally been a major driver in many of the ways trends of kinds shift. Now that music consumption and distribution has changed, I'm interested in discovering how artists & their publicity machines convey the concept of what their music holds. For example, do young people watch video hits anymore? Does a film clip to a music track create the same excitement as it did?

'the intertwining between the private and public'. In particular young peoples bedrooms are spaces where public resources are utilised to help the teen create and play with their sense of self, identity and creativity. (Laughey D 2009)

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